UX & design leadership
Design leader & builder.
I lead teams, shape product direction and turn complex challenges into thoughtful digital experiences. A designer at heart, I bring together people, strategy and technology to make things better.
Good design starts with asking better questions.
I’m a UX and product design leader who believes the best experiences come from understanding people, challenging assumptions and bringing the right minds together.
Where I’ve been
My career has taken me from hands-on design into leading teams, shaping digital products and helping organisations solve complex problems.
What I do
I work across UX, research and product strategy, connecting user needs with business goals and helping teams decide what to build and why.
What I bring
Curiosity, practical thinking and a collaborative approach to leadership. I’m equally comfortable exploring ideas, challenging decisions and getting stuck into the detail.
Selected work
Case studies 04
Publix’s journey to stand-alone microsites
I led the design of a flexible component system and one shared way of working, so Publix can launch microsites quickly while staying true to its brand.
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The Nobel Prize: designing for discovery and celebration
I led the design system behind the Nobel Prize's websites and museum, plus custom blocks that let editors build their own layouts.
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Google Site Kit: rethinking onboarding through user research
End-to-end research with new WordPress users that steered Google's Site Kit towards a simple, step-by-step setup.
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Wonderwordle: a daily Oasis song-guessing game
My daily Oasis song-guessing game, taken from a rough prototype to a live site that 923 people played on launch day.
View case studyWhat Do I like to do?
UX & product design
I love getting to the heart of a problem, understanding what people need and turning ideas into experiences that feel effortless. From early discovery to detailed design, I enjoy shaping both the direction and the details.
Leadership, teams & culture
Great work comes from great teams. I enjoy bringing people together, helping designers grow and creating environments where curiosity, collaboration and good ideas can thrive.
Design systems
I believe consistency should enable creativity, not constrain it. I help teams build practical, scalable design systems that make better experiences easier to create.
Strategy & facilitation
Some of the best ideas start with the right conversation. I bring people together to explore challenges, challenge assumptions, find clarity and turn uncertainty into a shared direction.
Stakeholder communication
Good design needs more than good ideas. I connect people, perspectives and priorities, making complex decisions easier to understand and helping teams move forward with confidence.
Still want to know more?
I’m always up for a good conversation, whether it’s about design, product thinking, building better teams or an interesting challenge worth solving.