RCU - Chris Allen - Designer

The brief

RCU approached an agency I was working at to produce a new identity and online presence, they are the market leaders in statistical analysis in the education sector. They wanted a fresh site that further stamped their authority on the industry with a further push on lead generation to push enquiries of the software they produce.

My solution

I worked with the creative director on this project, he put together the identity and I took this and produced a complete UX journey, taking into account the personas we had built for our client. I liaised with a freelance photographer to get the correct assets we wanted to push the creative direction we had taken.rnrnThe subject matter (data and statistics) could be considered as dry, but the fresh and bold identity and bright colourways incorporated into animated graphs meant we could have some fun with the site, and produced something we were all really proud of.

View Project

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My work

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Lisa Aldersley
Lisa Aldersley

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